Kyle Aaserud

mICROSOFT CONSULTANT | Technologist | STRATEGY & OPERATIONS

About
As a consultant, I have gained a wealth of experience in various domains of my professional development over the years. From constructing KPI funnels to copywriting instructional design materials, I consider myself incredibly lucky.  
One of my core values is life-long learning: It has fueled by curiosity and a desire to keep growing. I am always looking for new ways to expand my knowledge and refine my skills.

Projects

Cloud for Sustainability 
Sustainability has become a buzzword in the last few years, but to Microsoft, it is more than buzz, it is an opportunity to do better for our earth through new technologies, changing what we once thought was possible. 
Our team created in-depth field-readiness training materials showcasing what is now possible through IOT data and cloud-based unified data intelligence. Everyone needs a greener tomorrow, and it was a labor of love to create material to facilitate change today. 

Who are changemakers? They are disruptors, poised to empower and radically change their industries to generate a lasting impact. 
The diamond mining business may seem luxurious, but it has been far from equitable business. Through advancements in supply chain transparency, these diamonds are more traceable than ever before. You can read the full story here.
Our team was honored to write for this project with Microsoft. It has been named a 2023 Webby honoree! 
Experience

Strategy & Operations Consultant | Logic 20/20| December 2023 - Present | Microsoft Contract
As a Service Readiness & Enablement project manager, I support and facilitate streamlined communication within the global demand center for effective training and development.
○ Managed the implementation of a knowledge-base module to facilitate process documentation sharing across multiple consulting firms and internal Microsoft resources creating a single transparent information center. 
○ Created video training using LMS platforms with AI enhanced materials to train our teams marketers and PMs on platform processes. Tool: SuccessFactors, Copilot, and ClipChamp.
○ Delivered change management efforts for the implementation of new toolings for global teams.
○ Continuously supported Microsoft’s Global Demand Center to increase operational efficiency. 
         ○ Internally chaired multiple committees and delivered company wide discussion for inclusivity for the LGBTQ+ community.

Operations Engagement Manager | JeffreyM | August 2023 - December 2023 | Microsoft Contract
○ Project managing highly matrixed digital campaigns and synchronizing content delivery for channel partners. 
○ Working with global partner solutions to establish readily available go-to-market content for future cloud and AI campaigns.
Commercial Content Marketer | BDS Connected Solutions | June 2022 – Feb. 2023 | Microsoft Contract
○ Advising through a strategic partnership, our team delivered clear go-to-market strategies, field readiness, and sales enablement materials, via experiential marketing concepts.  
○ Developed, wrote, and created materials for internal and customer-facing target audiences.
○ Applied andragogical principles to deliver problem-solving training materials.
○ Performed extensively in digital transformation, sustainability, industry solutions, and manufacturing sectors. 
○ Created playbooks and walking decks defining internal processes and win wires to guide the story of success.
○ Enhanced field readiness through training materials for Microsoft sales professionals encompassing best practices.

Integrated Marketing Coordinator | MRM | McCann Erickson | June 2021 – June 2022 | Microsoft Contract
○ Operated across channels to deliver and launch campaigns for customer-facing solutions as a part of the Microsoft MSC (Marketing Service Center).
○ Deployed, tracked, and managed over 130 promotional and transactional email deployments in FY22.
○ Tagged pages enabling website traffic reports and tracked consumer engagement through Adobe Analytics and Power BI.
○ Created customer-facing Microsoft sites; wireframing, user interface design, accessibility audits, and reporting.
○ Served on MRM’s DE&I team, Purple, to deliver events, information, and resources to celebrate diversity.
   ○ Assisted with planning for MRM’s involvement in Utah Pride events and creating LGBTQ+ history informational materials. 

Barista Trainer | Starbucks | July 2018 - Sept. 2020
○ Trained new baristas on the store culture, mastering beverage craft, and customer service skills.
○ Our location had the highest capacity in terms of speed, revenue, and customer counts in our district.

Clubs Coordinator | Pierce College | July 2017 - Sept. 2018
○ Increased engagement with various clubs and on-campus resources to ensure student success; contracting vendors, invoicing, and tracking budgets.
○ Designed and promoted materials for events through digital and on-campus campaigns.

Education
Arizona State University                                   
○ Bachelor of Science in Communications
○ Emphasis on consumer behavior and technology
○ Graduated Magna Cum Laude
 Coursework for this program included:
- Data Analytics and Research
- How message process intersections create, maintain, and transform workplaces.
- Conflict and negotiation
- Leadership in group communication
- Training and development
- Social influence

Pierce College
○ Participated in Running Start; an accelerated dual-credit program where academically qualified students can conclude their final two years of high school while completing their first two years of college credits. 
○ Graduated with honors
○ Multicultural leadership certified: Pierce College Identity, culture, and inclusion leadership (ICI)

Certifications, Skills, & Interests
Certifications: 
- Google: The Fundamentals of Digital Marketing 
- Microsoft: Azure Stack HCI Accreditation 2021
- Microsoft: Windows Server 2022 Accreditation 2021
Skills: Go-to-market strategy development; business storytelling; technical writing; research; communication; UX, front-end prototyping, wireframing; CMS platforms; data visualization; public speaking.
Interests: Product design, UI interaction, user research; ESG principles; cloud migration; database management; product road mapping, instructional design.  
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